Threads, Meta’s latest social network, is starting its independent fact-checking program after utilizing Instagram and Facebook’s network for a period.
Instagram head Adam Mosseri mentioned that the company has recently implemented the ability for fact-checkers to review and flag false content on Threads. However, details regarding the rollout date or specific regions have not been provided.
The fact-checking partners for Threads within Meta have not yet been disclosed.
This decision seems to be primarily focused on preparing for the upcoming U.S. elections. While India is currently undergoing its general elections, it is uncommon for a social network to introduce a fact-checking program during an election period instead of initiating the project well before the elections. This strategic move may indicate that Meta is prioritizing the credibility of information shared on Threads, particularly during crucial periods like election cycles, to combat misinformation and ensure a more informed user experience.
Meta announced in December that its fact-checking partners would have the ability to evaluate and rate untrue content directly on Threads by early 2024. Meta stated that until then, it could only link existing fact-checks to similar content on Threads.
At that time, Mosseri mentioned in a post, “We currently match fact-check ratings from Facebook or Instagram to Threads, but our aim is for fact-checking partners to evaluate and rate misinformation on the app.”
Now, Mosseri has announced on Threads that “fact-checkers can rate Threads content on its own.”
In recent reports, Meta has disclosed reaching a significant milestone, with an average of 3.24 billion daily active users (DAU) across its various apps, including Facebook, WhatsApp, Instagram, and Threads. This number reflects a 7% increase year-over-year, underscoring Meta’s ongoing dominance in the social media and messaging sector.
Threads has seen notable growth, with over 150 million monthly active users (MAU). This substantial increase signifies a significant rise from the 130 million MAUs reported in February 2024, demonstrating Threads’ increasing popularity among users worldwide.
Leave a Comment