Marc Jacobs consistently changes up the photographers he enlists for his various advertising campaigns. In recent seasons, photographers like Tyler Mitchell, Tyrone Levon , Juergen Teller, and Harley Weir have been hired to shoot campaign images for his brand. The latest addition to this list is Carin Backoff, who captures the essence of ‘The Sack Bag’ for Summer 2024. Featuring Sabrina Carpenter, Vittoria Ceretti, Irina Shayk, Anok Yai, Charli XCX, and Gabriette, the vibrant campaign showcases these personalities as the embodiment of the handbag, styled by Alastair McKimm against a gray backdrop in Backoff’s studio.
Read below the reactions of theFashionSpot’s forum members:
“Vittoria and Irina look great! Not sure about the panties, tho,” commented justaguy.
“Love the photographs! Beautiful and minimal with a pop of hot, bright colors!” admired MModa.
Also a fan was vogue28: “The strongest Marc Jacobs campaign in what feels like forever! There’s a sense of life here, feels more… sultry and alive than recent Marc Jacobs campaigns. The casting is great, but would’ve just left it at Vittoria Ceretti, Irina Shayk and Anok Yai. Nevertheless, a thumbs up from me!”
“The girls look great but the products are not desirable…” scoffed forum member thiago.
KoV agreed, exclaiming: “Imagine getting this cast together just to hawk that bag!”
Explore more of Marc Jacobs’ Summer 2024 handbag advertising campaign and participate in the discussion here.
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