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When four college friends started a line of flushable cleansing wipes for men, they didn’t expect how quickly it’d take off—or grow through online sales channels, including Walmart Marketplace.
In recent years, Walmart.com has seen an average of 38 million search impressions for products in the Personal Care category per day,* so it’s no surprise to us they’ve seen some big wins!
The challenge? Shipping their own orders took time away from efforts to amplify their business. So, they looked to Walmart Fulfillment Services (WFS).
Read on to learn how DUDE Wipes has scaled from their apartment floor to Walmart’s website and stores (and, with help from WFS, isn’t slowing their roll anytime soon).
*Walmart first-party data, Jan. 28, 2023–Oct. 21, 2023.
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