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Walmart Connect is a retail media platform that allows businesses to showcase their brand and products to Walmart shoppers across various channels, including Walmart’s website, app, and third-party websites. Businesses of all sizes can use Walmart Connect’s solutions to simplify their advertising efforts, connect with their target customer, and find success.
Read on to learn the five pillars that will help increase your product visibility, conversions, and sales. We’ll also show you how to leverage Walmart Connect’s Sponsored Products ads to reach ready-to-buy customers.
With Walmart’s 22% US eCommerce growth in FY241, Walmart Connect presents an opportunity for your business to expand its reach and achieve breakout growth. In fact, our strongest online emerging brands2 grew an average of 151% GMV year-over-year2!
Their secret to success? Building a solid foundation of retail readiness.
Retail readiness refers to optimizing your product listings, inventory management, fulfillment, and customer service to ensure a seamless shopping experience for Walmart.com customers. When you’re retail-ready, you position your products for greater visibility, higher conversion rates, and sales growth.
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