Jimmy John’s Heats Up the Summer With New Spicy Menu

Jimmy John’s is spicing things up this summer with the launch of three new limited-time offerings: the Firecracker Wrap, Firecracker Jimmy Chips, and the Confetti Cookie Sandwich. Starting Monday, May 20, these items will be available at Jimmy John’s locations nationwide, adding a spicy twist to the brand’s menu.

The highlight of this summer selection is the Firecracker Wrap, acclaimed as the spiciest item ever introduced by Jimmy John’s. This wrap comes in a red jalapeno tortilla filled with salami, turkey, fiery ghost pepper cheese, garlic aioli, Jimmy Peppers, and Firecracker Jimmy Chips. The chips, originally created as an essential component of the wrap, are also offered standalone, dusted with ghost pepper seasoning.

“We know our guests have been adding chips to their sandwiches and wraps for years, and they’re always looking for bold new flavors from us. So, we developed the Firecracker Wrap and Firecracker Jimmy Chips to meet that demand. This pairing is a perfect fit for summer, a season full of fun, excitement, and of course, spice!”

Kelly Morena, Director of Category Management at Jimmy John’s, via Inspire Brands

To counterbalance the heat, Jimmy John’s has unveiled the Confetti Cookie Sandwich. This sweet treat consists of two sugar cookies decked out with red, white, and blue sprinkles, sandwiching a layer of buttercream frosting. It’s a delightful indulgence to complement the fiery flavors of the Firecracker offerings.

These new additions exemplify Jimmy John’s dedication to innovation and customer satisfaction. The launch of the Firecracker Wrap and Firecracker Jimmy Chips is a direct response to customer input and trends observed in stores and on social media. By integrating the popular chips into the wrap itself, Jimmy John’s is meeting customer desires for bold tastes and inventive combinations.

The Firecracker Wrap, Firecracker Jimmy Chips, and Confetti Cookie Sandwich will be on the menu for a limited time at all Jimmy John’s locations beginning May 20. Act fast, as these new items will only be available for a short period.