The decision to launch this value meal followed internal discussions and votes among franchisees, with Coca-Cola contributing marketing funds to enhance the deal’s appeal. However, specific financial details of this partnership have not been disclosed.
This initiative comes at a time when the fast-food industry is facing a decline in consumer spending. McDonald’s reported mixed results in the first quarter, with U.S. same-store sales slightly below expectations despite higher prices leading to higher average checks. The company noted that customers are becoming more cautious with their spending due to rising prices, emphasizing the importance of affordability to attract diners.
During McDonald’s recent earnings call, CEO Chris Kempczinski mentioned, “Consumers are becoming increasingly selective with their spending as they deal with higher prices, which is putting pressure on the quick-service restaurant sector.”
Moreover, starting from May 21, McDonald’s will unveil the “Grandma McFlurry,” a limited-time dessert featuring a blend of syrup, vanilla ice cream, and crunchy candy pieces. This new dessert is meant to evoke nostalgic flavors resembling traditional candies often associated with grandmothers.
While McDonald’s has not revealed the specific candy flavors used, online speculation, especially on Reddit, suggests that it might be butterscotch, similar to Werther’s Original, a popular classic.
The launch of the Grandma McFlurry aligns with the “Grandmacore” trend that is trending among Gen Zers on TikTok. This trend celebrates the cozy and nostalgic feelings usually linked with grandmothers, influencing various aspects of culture from fashion to food.
McDonald’s seems to be taking inspiration from the viral success of its Grimace Shake from last summer.
Leave a Comment