After taking on the role of creative director at Alaïa in 2021, Pieter Mulier has enlisted a lineup of top models for the fashion house’s advertising campaigns. From the start, campaigns have featured a range of models including Mona Tougaard, Anna Ewers, Anok Yai, and Kaia Gerber. Earlier this year, Mulier secured supermodel sensation Gisele Bündchen for the Winter/Spring 2024 campaign. For the Summer/Fall 2024 season, Mulier chose model-of-the-moment Loli Bahia. The French-Algerian beauty was photographed by Sam Rock and styled by Aleksandra Woroniecka, showcasing Mulier’s Alaïa collection against a clean black and white backdrop.
Read below the reactions of theFashionSpot’s forum members:
“Beautiful. I always love Pieter Mulier’s Alaïa ads. So mature and glamorous, Matthieu Blazy should takes notes,” exclaimed Kanzai when the campaign was revealed.
“Mulier’s clothes are terrible but his campaigns are fabulous! Very Farida [Khelfa] mixed with Sade [Adu] coded! Fabulous!” praised Lola701.
WAVES simply described the campaign as “stunning!”
“So freaking beautiful! Love every single thing about this campaign, including the clothes. Sam Rock never disappoints and Pieter Mulier is one of my favorite designers at the moment. His clothes are exquisite,” praised forum member philophile.
Showing equal enthusiasm, vogue28 said, “Absolutely love this. All for the simplicity and how stark, crisp and clean it is. Always loved Pieter Mulier’s Alaïa from his designs to his campaigns – and this is no exception.”
Explore more of Lolia Bahia as the face of Alaïa’s Summer/Fall 2024 campaign and join the conversation here.
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