Even the dreary weather couldn’t diminish the excitement of the fashion enthusiasts who gathered in Marseille to witness Virginie Viard’s latest Chanel collection for Cruise 2025. Models, including Loli Bahia and Vivienne Rohner, strolled through the rooftops of the ‘Cité Radieuse’, a post-war masterpiece by architect Le Corbusier. Front row attendees like Lily-Rose Depp and Charlotte Casiraghi admired Viard’s inspired lineup, drawing from the beauty of the Southern port city – the sun, architecture, music, and dance. From hoodies under tweed suits to elegant swimwear and CC-clad scuba dresses, the collection exuded a light and airy charm.
Read below the reactions of theFashionSpot’s forum members:
“This is shockingly bad. Even by Virginie Viard’s standards. Emperor’s new clothes though, this will sell like hotcakes!” [Frederic01]
“How does Virginie Viard still have a job? This is a performance based position in which you are judged on your ouput and every collection is seemingly worse than the last. The entire brand direction under her leadership has become tepid, uninspired, dowdy. They’re clothes for wealthy old ladies with no taste.” [signifier]
“I say it every time, but everything looks so HEAVY. How did Karl get everything (well… most things) to look so LIGHT?” [blueorchid]
“Next level tragic. It has to be difficult to come up with something as bad as this, not even on purpose, not even trying. The clothes are so ill-fitting.” [Creative]
“The weather felt as depressed and miserable with the show as I did.” [GERGIN]
“It’s really a talent to produce something so frumpy and ill-fitting while having access to the best atelier in the world. She is the worst when it it comes to proportions.” [avonlea002]
“Watching the livestream, I see that these clothes look even worse in motion. Everything fits/drapes so poorly: stiff when it’s supposed to be floaty, droopy when it’s supposed to be structured, botched proportions. Again, Virginie’s collections would work if she actually had a technical eye.” [LadyJunon]
See all the looks from the Chanel Cruise 2025 collection and join the conversation, here.
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